Consumer perception on private labels of hypermarkets in Lebanon - by Chadi Georges Abdo
Abstract
In light of the relevant literature, a study was conducted to examine the percep tions of the Lebanese consumers of Private Labels of Supermarkets. The findings showed that these consumers do not have a unified perception towards private lab els, but inst
Description
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2009.;"First Reader: Dr. Mehmet Haluk Koksal, Assistant Professor, Suliman S. Olayan School of Business--Second Reader : Dr. Imad Zbib, Assistant Professor ,Suliman S.
Bibliography : leaves 84-88.
Bibliography : leaves 84-88.