The seller-site-buyer (SSB) e-marketing model : combining the elements of five recent web-based marketing models - by Nora Nafez Al-Jindi.
Abstract
The internet is one of the most revolutionary technologies changing the business environment. The rapid commercialization of the internet and the benefits associated with doing business online deliver substantial rewards. The major differentiating factor
Description
Project (M.B.A.)--School of Business, AUB, 2003.;"First reader: Dr. Tony Feghali, Assistant Professor , Business Second reader: Dr. Nadia Shuayto, Assistant Professor, Business."
Bibliography : leaves 66-69.
Bibliography : leaves 66-69.