Atmospheric effects on shopping behaviour an investigation of the effect of odor intensity on consumer evaluations, behaviour, quality inferences, and store image- the case of Maatouk coffee roastery - by Yusra Nawwaf Kanj

Abstract

Retailers have long understood the importance of store environment in enhancing the shopping experience, and past research has examined the main effects of many stimuli such as music, lighting, and colour. In fact, servicescape cues elicit internal cognit