Atmospheric effects on shopping behaviour an investigation of the effect of odor intensity on consumer evaluations, behaviour, quality inferences, and store image- the case of Maatouk coffee roastery - by Yusra Nawwaf Kanj

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dc.contributor.authorKanj, Yusra Nawwaf
dc.contributor.departmentAmerican University of Beirut. Suliman S. Olayan School of Business
dc.date2008
dc.date.accessioned2012-06-13T07:12:36Z
dc.date.available2012-06-13T07:12:36Z
dc.date.issued2008
dc.descriptionProject (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2008.;"First Reader : Dr. Imad Baalbaki, Lecturer, Suliman S. Olayan School of Business--Second Reader : Ms. Annelie Moukkaddem, Instructor , Suliman S. Olayan School o
dc.descriptionBibliography : leaves 94-95.
dc.description.abstractRetailers have long understood the importance of store environment in enhancing the shopping experience, and past research has examined the main effects of many stimuli such as music, lighting, and colour. In fact, servicescape cues elicit internal cognit
dc.format.extentxi, 95 leaves : ill. 30 cm.
dc.identifier.urihttp://hdl.handle.net/10938/7702
dc.language.isoen
dc.relation.ispartofTheses, Dissertations, and Projects
dc.subject.classificationPj:001507 AUBNO
dc.subject.lcshShopping -- Psychological aspects
dc.subject.lcshSmell
dc.subject.lcshConsumer behavior
dc.subject.lcshCoffee
dc.subject.lcshStores, Retail
dc.titleAtmospheric effects on shopping behaviour an investigation of the effect of odor intensity on consumer evaluations, behaviour, quality inferences, and store image- the case of Maatouk coffee roastery - by Yusra Nawwaf Kanj
dc.typeProject

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