AUB ScholarWorks

Browsing by Author "Hilal, Alaa W.,"

Browsing by Author "Hilal, Alaa W.,"

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  • Hilal, Alaa W., (2014)
    The purpose of this project is to examine the effectiveness of online discount vouchers, a marketing tool that has been gaining a lot of popularity throughout the past few years. Customers who purchase these vouchers are ...

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