The acronym BRIC stands for Brazil, Russia, India and China. The term was coined by the Chief Economist of Goldman Sachs, in 2001, in a paper titled ‘Building Better Global Economic BRICs’, which looked at the growth ...
Marketing a social enterprise that sells luxury products is complex due to the duality of missions of a social enterprise and the heterogeneity of stakeholders. This case project attempts at segmenting the beneficiaries ...
Recent research has demonstrated the benefits of “horizontal integration” in retailing by jointly optimizing critical retail decisions on aspects such as assortment planning, pricing, and inventory levels. Another stream ...