AUB ScholarWorks

Browsing by Subject "rebranding"

Browsing by Subject "rebranding"

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  • Ashi, Lynn (9/23/2020)
    COOP Rebranding deals with the rebranding of COOP supermarket in Lebanon. The main purpose behind this rebrand is changing the company from profit-based to community-based by applying the cooperative business model; a ...

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