BLC Bank :quest for women empowerment case study -

Abstract

This case study about BLC Bank’s quest for women empowerment seeks to elucidate a financial institution’s endeavor for adopting corporate social responsibility (CSR) and incorporating it within the bank’s core values and principles. BLC Bank is a leading Lebanese bank with over 40 branches spread across Lebanon and vigorously involved in financing the productive sectors in the economy. BLC bank exemplifies its strategic corporate social responsibility achievement through its various initiatives, specifically through a unique and comprehensive initiative targeted towards women: the We Initiative. The We Initiative is the first initiative of its kind in the Middle East and North Africa (MENA) Region dedicated to the economic empowerment of women in Lebanon. Thought in-depth interviews conducted with BLC Bank’s management and CSR committee, this case study aims at generating a well-rounded understanding about the core shared value conceptions and their application in a financial institution.