A recommendation for a growth strategy and its effective implementation in a local family business -

Abstract

Air-Tech is a local family business in a turbulent economy that was able to establish a strong position in the industry segment it operates in. Its vision is to become a leader across the industry and is seeking several options for this growth. This project covers an external analysis for the market and internal analysis for the company, and then analyzes each strategic alternative in order to assess its feasibility. A consolidated analysis is performed to provide the company with the best-fit strategy to be implemented at this point in time. After which an implementation and follow-up plan are provided to assist this company in the realistic and effective implementation of the best-fit strategy. Finally, the firm is provided with a recommendation to assist it in achieving its vision and goals in a realistic manner.