Food company startup : initial business plan for a sustainable growth and expansion -

Abstract

This is a Business Plan MBA Project for Alfa Organics which is a Lebanese startup that manufactures high-end gluten-free and allergen-free snack foods. The growth potential for health snacks particularly in the gluten-free and allergen-free sector are promising for the coming decades due to awareness of healthy foods and increasing concern with allergens and popularity of gluten-free foods. As such, the company is planning to grow its business and scale up. The Business Plan will serve as a blueprint for clarifying the market demand potential, requirements for production, sizing of facilities, capacity utilization and funding requirements. As a footnote to the calculations, the Business Plan market sizing is perhaps a little conservative. However, the remainder of the components are thought to be realistic.