Nestlé Healthy Kids Program : a study of Nestlé’s CSV in the Middle East -

Abstract

The project is a teaching case study which revolves around the benefits, drawbacks and different considerations of rolling out MNC and CSV programs in societies they operate in. The objective of this case study is to provide an in-depth look into how Nestlé goes about their CSV, through a critical examination of the role and contribution of governments in the Middle East and Nestlé’s role towards increasing nutritional awareness. It considers the wider implications of MNC’s leadership of initiative to augment nutritional awareness in the developing countries in the Middle East. And role of MNCs and their program in the host communities and how to analyze the effectiveness of localizing MNC programs to fit within the needs, understanding, and acceptance of the host companies. The case can be used as instruction material for undergraduate and graduate students in courses that fall under Human Resource management, Creating Shared Value, Corporate Social responsibility and Ethics. As for the attached teaching notes, they provide instructors with suggested ways to approach the questions of the case and they can assist them in delivering the material for an optimal learning experience.