Effect of background cues on perceived characteristics of a product

Tebcherani, Amelia

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dc.contributor.author	Tebcherani, Amelia
dc.date.accessioned	2012-06-13T05:46:08Z
dc.date.available	2012-06-13T05:46:08Z
dc.date.issued	1970
dc.identifier.uri	http://hdl.handle.net/10938/1660
dc.description	Thesis (M.A.)--Dept. of Psychology, A.U.B.
dc.description	Includes bibliographical references.
dc.format.extent	vii, 57 leaves : mounted col. ill. cm.
dc.language.iso	eng
dc.relation.ispartof	Theses, Dissertations, and Projects
dc.subject.classification	T:001213 AUBNO
dc.subject.lcsh	Advertising -- Psychological aspects
dc.subject.lcsh	Sales promotion
dc.subject.lcsh	Motivation research (Marketing)
dc.title	Effect of background cues on perceived characteristics of a product
dc.type	Thesis
dc.contributor.department	American University of Beirut. Faculty of Arts and Sciences. Department of Psychology

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