Training and development and employee organizational commitment : Azadea case study.

Abstract

Research has been widely focused on measuring productivity and performance as the main outcomes of training and development and minimal study has focused on the understanding of training practices in producing affective organizational commitment especially in a high turnover retail context in Lebanon. This research examined how Training and Development plays a role in the affective organizational commitment of Azadea Group's non-managerial front liners. The paper is qualitative and exploratory in nature and draws on interviews with front liners and shop managers (N=30) from Azadea. The findings of this paper indeed indicate how and why training and development strategies strongly play a role in the organizational commitment of Azadea’s non-managerial employees. It also showcases that TandD allows stronger belief in Azadea’s mission statement and values, stronger relationships and initiatives in-store and superior loyalty and commitment to Azadea. Finally, this study adds value to Azadea's training and tevelopment department, strengthening its position within the group due to the sharing of results with their top management and through research-based recommendations that aim to producing learning activities of higher quality.