dc.contributor.author |
Souweid, Saly Nabil |
dc.date.accessioned |
2020-03-27T22:16:02Z |
dc.date.available |
2020-03-27T22:16:02Z |
dc.date.issued |
2019 |
dc.date.submitted |
2019 |
dc.identifier.other |
b23525642 |
dc.identifier.uri |
http://hdl.handle.net/10938/21631 |
dc.description |
Thesis. M.E.M. American University of Beirut. Department of Industrial Engineering and Management, 2019. ET:6991. |
dc.description |
Advisor : Dr. Ali Yassine, Professor, Industrial Engineering and Management ; Committee members : Dr. Maya Abou Zeid, Associate Professor, Civil and Environmental Engineering ; Dr. Saif Al-Qaisi, Assistant Professor, Industrial Engineering and Management. |
dc.description |
Includes bibliographical references (leaves 88- 90) |
dc.description.abstract |
New product development (NPD) is the engine of renewal in any organization. The profitability, and even the survival, of organizations depends on the number and quality of new products introduced into the market. However, the process of developing new products (and estimating the proper timing for their introduction into the market) remains a rich topic for research and investigation within the product development community as it lies at the intersection of the engineering and marketing disciplines. A unifying model that brings both engineering and marketing concerns together is necessary to bridge the gap between both disciplines. In this thesis, a mathematical model is introduced to study the trade-off between the product performance and the time-to-market for different product development (PD) scenarios. These scenarios vary in the three main aspects related to product characteristics: the product complexity, the product newness and the degree of supplier’s involvement. The model aims to maximize the revenue of the firm over a limited marketing window. The optimal solution reveals interesting managerial insights regarding the time that must be spent on “system design phase” and the “detailed design phase” for each product development (PD) scenario. |
dc.format.extent |
1 online resource (xi, 1v. (various pagings) : color illustrations |
dc.language.iso |
eng |
dc.subject.classification |
ET:006991 |
dc.subject.lcsh |
Mathematical optimization -- Industrial applications. |
dc.subject.lcsh |
New products. |
dc.subject.lcsh |
Industrial engineering. |
dc.subject.lcsh |
Mathematical models. |
dc.title |
Time-to-market and product performance trade-off. |
dc.type |
Thesis |
dc.contributor.department |
Department of Industrial Engineering and Management |
dc.contributor.faculty |
Maroun Semaan Faculty of Engineering and Architecture |
dc.contributor.institution |
American University of Beirut |