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| dc.contributor.advisor | Imam, Hatem |
| dc.contributor.author | Ashi, Lynn |
| dc.date.accessioned | 2020-09-23T13:19:00Z |
| dc.date.available | 2020-09-23T13:19:00Z |
| dc.date.issued | 9/23/2020 |
| dc.identifier.uri | http://hdl.handle.net/10938/22040 |
| dc.description.abstract | COOP Rebranding deals with the rebranding of COOP supermarket in Lebanon. The main purpose behind this rebrand is changing the company from profit-based to community-based by applying the cooperative business model; a unique kind of membership where members pay a membership fee & have to work in the supermarket in order to get benefits and discounts. This way members are a lot more involved in the company and are motivated to better the supermarket. This rebrand includes different applications, signage and way finding, communication strategy, and packaging. |
| dc.language.iso | en |
| dc.subject | branding |
| dc.subject | rebranding |
| dc.subject | supermarket branding |
| dc.title | COOP Rebranding |
| dc.type | Student Project |
| dc.contributor.department | Department of Architecture and Design |
| dc.contributor.faculty | Maroun Semaan Faculty of Engineering and Architecture |
| dc.contributor.institution | American University of Beirut |
