Understanding the Contextual Factors that Influence Children's Food Choices: A qualitative Study

Abstract

Childhood obesity is a serious public health concern. Interventions to address this problem should not focus on biological and individual factors only, but they should target the factors in the child’s environment that affect his eating choices. Recent studies have shown that choice experiments are an important tool to assess children’s choices. The aim of this study is to explore why school aged children living in greater Beirut, make certain food choices, in the context of a real food modeling experiment. It also aims to understand to what degree the choices made in this choice experiment are similar to the real food choices they make in their life. Twenty-seven children in grades four, five and six played a game displaying a choice experiment. Then they were interviewed. Factors that were intended to be studies (food price, food placement, food preparation and mother’s/ peer’s influence), have been shown to affect children’s food choices in addition to new factors that emerged (Expected taste, the degree to which the food is considered by the child and food safety). The findings also revealed that this choice experiment reflects children’s real food choices. These findings can be used to inform policies aiming to address childhood obesity