Abstract:
The luxury market has experienced significant growth and diversification in recent years, driven by globalization, technological advancements, and evolving consumer preferences. This study aims to explore the motivations behind luxury consumption, the industry's adaptability during economic crises, and the impact of the COVID-19 pandemic on the luxury market. By analyzing data from the global market, the US market, and state-by-state in the US, the paper provides a comprehensive understanding of luxury consumption patterns and the resilience of the industry during challenging periods.
Our findings have shown that lockdown policies and stimulus packages played a crucial role in shaping consumer behavior and the performance of luxury brands, such as LVMH and Peloton. The study further demonstrates the importance of understanding the relationship between government interventions and luxury market trends, as well as the factors that drive luxury consumption, in order to navigate the post-pandemic landscape. This research highlights the adaptability and resilience of the luxury market and offers valuable insights for luxury brands as they continue to navigate the complexities of the ever-growing sector.
