AUB ScholarWorks

Browsing Students Publications by Subject "Luxuries -- Marketing."

Browsing Students Publications by Subject "Luxuries -- Marketing."

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  • Mansour, Sara Ghassan (2018)
    Marketing a social enterprise that sells luxury products is complex due to the duality of missions of a social enterprise and the heterogeneity of stakeholders. This case project attempts at segmenting the beneficiaries ...

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