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Browsing AUB Students' Theses, Dissertations, and Projects by Author "Mansour, Sara Ghassan"

Browsing AUB Students' Theses, Dissertations, and Projects by Author "Mansour, Sara Ghassan"

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  • Mansour, Sara Ghassan (2018)
    Marketing a social enterprise that sells luxury products is complex due to the duality of missions of a social enterprise and the heterogeneity of stakeholders. This case project attempts at segmenting the beneficiaries ...

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