Browsing AUB Students' Theses, Dissertations, and Projects by Subject "Sentiment Analysis, Social Media, Digital Luxury Fashion Shows, Luxury Brands, Machine Learning, Digital Marketing, Digital Strategy"
Browsing AUB Students' Theses, Dissertations, and Projects by Subject
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Browsing AUB Students' Theses, Dissertations, and Projects by Subject "Sentiment Analysis, Social Media, Digital Luxury Fashion Shows, Luxury Brands, Machine Learning, Digital Marketing, Digital Strategy"
Luxury brands have often been hesitant to embrace social media to a full extent,
however, the COVID-19 pandemic prompted many to adopt digital strategies.
Designers and their teams reinvented fashion show presentations ...