dc.contributor.author |
Sader, Zeina Sami |
dc.date.accessioned |
2012-06-13T06:40:28Z |
dc.date.available |
2012-06-13T06:40:28Z |
dc.date.issued |
1988 |
dc.identifier.uri |
http://hdl.handle.net/10938/4388 |
dc.description |
Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1988. |
dc.description |
Bibliography: leaves 104-105. |
dc.format.extent |
113 leaves cm. |
dc.language.iso |
eng |
dc.relation.ispartof |
Theses, Dissertations, and Projects |
dc.subject.classification |
Pj:000226 AUBNO |
dc.subject.lcsh |
Clocks and watches -- Marketing |
dc.subject.lcsh |
Marketing -- Lebanon |
dc.title |
Launching a consumer product in the Lebanese market the case of SMH launching Swatch watches - by Zeina Sami Sader |
dc.type |
Project |
dc.contributor.department |
American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management |