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Launching a consumer product in the Lebanese market the case of SMH launching Swatch watches - by Zeina Sami Sader

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dc.contributor.author Sader, Zeina Sami
dc.date.accessioned 2012-06-13T06:40:28Z
dc.date.available 2012-06-13T06:40:28Z
dc.date.issued 1988
dc.identifier.uri http://hdl.handle.net/10938/4388
dc.description Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1988.
dc.description Bibliography: leaves 104-105.
dc.format.extent 113 leaves cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:000226 AUBNO
dc.subject.lcsh Clocks and watches -- Marketing
dc.subject.lcsh Marketing -- Lebanon
dc.title Launching a consumer product in the Lebanese market the case of SMH launching Swatch watches - by Zeina Sami Sader
dc.type Project
dc.contributor.department American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management


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