dc.contributor.author |
Saad, Fai Albert |
dc.date.accessioned |
2012-06-13T06:41:09Z |
dc.date.available |
2012-06-13T06:41:09Z |
dc.date.issued |
1991 |
dc.identifier.uri |
http://hdl.handle.net/10938/4597 |
dc.description |
Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1991. |
dc.description |
Bibliography: leaves 62-63. |
dc.format.extent |
[viii], 63 leaves : ill. cm. |
dc.language.iso |
eng |
dc.relation.ispartof |
Theses, Dissertations, and Projects |
dc.subject.classification |
Pj:000328 AUBNO |
dc.subject.lcsh |
Consumer behavior -- Persian Gulf States |
dc.subject.lcsh |
Advertising -- Persian Gulf States |
dc.subject.lcsh |
Advertising -- United Arab Emirates -- Case studies |
dc.title |
Advertising productivity in the Gulf consumer behaviour and market perspectives - by Fai Albert Saad |
dc.type |
Project |
dc.contributor.department |
American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management |