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An empirical investigation into the effects of country-of-manufacture, country-of-brand, and retailer's reputation on consumers' evaluations - by Bariah Khattab
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| dc.contributor.author | Khattab, Bariah |
| dc.date.accessioned | 2012-06-13T06:41:53Z |
| dc.date.available | 2012-06-13T06:41:53Z |
| dc.date.issued | 1994 |
| dc.identifier.uri | http://hdl.handle.net/10938/4845 |
| dc.description | Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1994. |
| dc.description | Bibliography: leaves 52-53. |
| dc.format.extent | vii, 63 leaves : ill. cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:000482 AUBNO |
| dc.subject.lcsh | Consumer behavior -- Lebanon |
| dc.subject.lcsh | Consumer goods |
| dc.title | An empirical investigation into the effects of country-of-manufacture, country-of-brand, and retailer's reputation on consumers' evaluations - by Bariah Khattab |
| dc.title.alternative | Country-of-origin effect on consumers' evaluations |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management |
