dc.contributor.author |
Diab, Micheline Riad |
dc.date.accessioned |
2012-06-13T06:42:44Z |
dc.date.available |
2012-06-13T06:42:44Z |
dc.date.issued |
1995 |
dc.identifier.uri |
http://hdl.handle.net/10938/5047 |
dc.description |
Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1995. |
dc.format.extent |
xi, 127 leaves : ill. cm. |
dc.language.iso |
eng |
dc.relation.ispartof |
Theses, Dissertations, and Projects |
dc.subject.classification |
Pj:000506 AUBNO |
dc.subject.lcsh |
Television advertising -- Marketing -- Lebanon |
dc.subject.lcsh |
Consumer behavior -- Lebanon |
dc.title |
An analysis of television advertising in Lebanon consumer behaviour and marketing prospects - by Micheline Riad Diab |
dc.title.alternative |
Analysis of television advertising |
dc.type |
Project |
dc.contributor.department |
American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management |