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Television viewership in Lebanon a methodological development - by Suzanne Youssef Koussa

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dc.contributor.author Koussa, Suzanne Youssef
dc.date.accessioned 2012-06-13T06:42:48Z
dc.date.available 2012-06-13T06:42:48Z
dc.date.issued 1995
dc.identifier.uri http://hdl.handle.net/10938/5059
dc.description Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1995.
dc.description Bibliography: leaves 140-142.
dc.format.extent xi, 142 leaves : ill., col. folded map cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:000505 AUBNO
dc.subject.lcsh Television advertising -- Marketing -- Lebanon
dc.subject.lcsh Television programs -- Rating
dc.subject.lcsh Marketing research -- Lebanon
dc.title Television viewership in Lebanon a methodological development - by Suzanne Youssef Koussa
dc.title.alternative TV viewership
dc.type Project
dc.contributor.department American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management


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