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The use of unique claims in improving advertising effectiveness. - by Randa Michel Semaan

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dc.contributor.author Semaan, Randa Michel
dc.date.accessioned 2012-06-13T06:42:52Z
dc.date.available 2012-06-13T06:42:52Z
dc.date.issued 1996
dc.identifier.uri http://hdl.handle.net/10938/5086
dc.description Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1996.
dc.description Bibliography: leaves 82-83.
dc.format.extent xii, 89 leaves : ill. cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:000558 AUBNO
dc.subject.lcsh Advertising -- Lebanon
dc.subject.lcsh Brand choice -- Lebanon
dc.subject.lcsh Consumers' preferences -- Lebanon
dc.title The use of unique claims in improving advertising effectiveness. - by Randa Michel Semaan
dc.title.alternative Unique claims in advertising
dc.type Project
dc.contributor.department American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management


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