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Consumer evaluations of brand extensions. - by Hana Mahmoud Bakhash

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dc.contributor.author Bakhash, Hana Mahmoud
dc.date.accessioned 2012-06-13T06:42:53Z
dc.date.available 2012-06-13T06:42:53Z
dc.date.issued 1996
dc.identifier.uri http://hdl.handle.net/10938/5091
dc.description Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1996.
dc.description Bibliography: leaf 60.
dc.format.extent ix, 63 leaves : ill. cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:000565 AUBNO
dc.subject.lcsh Brand name products -- Lebanon
dc.subject.lcsh Consumer behavior -- Lebanon
dc.title Consumer evaluations of brand extensions. - by Hana Mahmoud Bakhash
dc.title.alternative Brand extensions
dc.type Project
dc.contributor.department American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management


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