dc.contributor.author |
Moukkaddem, Annelie Hatem |
dc.date.accessioned |
2012-06-13T06:43:04Z |
dc.date.available |
2012-06-13T06:43:04Z |
dc.date.issued |
1996 |
dc.identifier.uri |
http://hdl.handle.net/10938/5142 |
dc.description |
Project (M.B.A.)--Graduate School of Business and Management, A.U.B., 1996. |
dc.description |
Bibliography: leaves 92-94. |
dc.format.extent |
ix, 98 leaves : ill. cm. |
dc.language.iso |
eng |
dc.relation.ispartof |
Theses, Dissertations, and Projects |
dc.subject.classification |
Pj:000571 AUBNO |
dc.subject.lcsh |
Brand name products -- Lebanon |
dc.subject.lcsh |
Consumers' preferences -- Lebanon |
dc.subject.lcsh |
Consumers -- Attitudes |
dc.subject.lcsh |
Taste |
dc.title |
Effect of brand name on taste perception. - by Annelie Hatem Moukkaddem |
dc.title.alternative |
Effect of brand name |
dc.type |
Project |
dc.contributor.department |
American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management |