Celebrity-product congruence and endorser effectiveness

Rached, Milarka Mounir

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dc.contributor.author	Rached, Milarka Mounir
dc.date.accessioned	2012-06-13T06:43:29Z
dc.date.available	2012-06-13T06:43:29Z
dc.date.issued	1997
dc.identifier.uri	http://hdl.handle.net/10938/5262
dc.description	Project (M.B.A.) -- Graduate School of Business and Management, AUB -- Includes abstract -- Appendixes: leaves 72-94 -- Bibliography: leaves 101-103
dc.format.extent	xii, 103 leaves : ill., tables
dc.language.iso	eng
dc.relation.ispartof	Theses, Dissertations, and Projects
dc.subject.classification	Pj:000640 AUBNO
dc.subject.lcsh	Marketing -- Lebanon
dc.subject.lcsh	Consumer behavior -- Lebanon
dc.title	Celebrity-product congruence and endorser effectiveness
dc.type	Project
dc.contributor.department	American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management

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