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An empirical assessment of the use of fear appeals in advertising - by Ghaida Itani Nawam

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dc.contributor.author Nawam, Ghaida Itani
dc.date.accessioned 2012-06-13T06:44:44Z
dc.date.available 2012-06-13T06:44:44Z
dc.date.issued 1998
dc.identifier.uri http://hdl.handle.net/10938/5507
dc.description Project (M.B.A.) -- Graduate School of Business and Management, AUB -- Includes abstract -- Appendixes : leaves 117-127 -- Bibliography : leaves 128-137
dc.format.extent xii, 137 leaves : ill., tables
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:000712 AUBNO
dc.subject.lcsh Fear
dc.subject.lcsh Advertising -- Lebanon
dc.subject.lcsh Advertising -- Psychological aspects -- Lebanon
dc.title An empirical assessment of the use of fear appeals in advertising - by Ghaida Itani Nawam
dc.type Project
dc.contributor.department American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management


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