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Consumers' reaction to comparative advertising - by Souhair Karim Dahdaleh

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dc.contributor.author Dahdaleh, Souhair Karim
dc.date.accessioned 2012-06-13T06:45:09Z
dc.date.available 2012-06-13T06:45:09Z
dc.date.issued 1998
dc.identifier.uri http://hdl.handle.net/10938/5574
dc.description Project (M.B.A.) -- Graduate School of Business and Management, AUB -- Includes abstract -- Appendixes: leaves111-128 -- Bibliography: leaves: 135-137
dc.format.extent xii, 137 leaves : ill., tables
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:000694 AUBNO
dc.subject.lcsh Advertising -- Lebanon
dc.subject.lcsh Consumer behavior -- Lebanon
dc.title Consumers' reaction to comparative advertising - by Souhair Karim Dahdaleh
dc.type Project
dc.contributor.department American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management


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