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The controversial role of humor in pharmaceutical advertising - by Joumana Rene Brahamcha

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dc.contributor.author Brahamcha, Joumana Rene
dc.date.accessioned 2012-06-13T06:45:21Z
dc.date.available 2012-06-13T06:45:21Z
dc.date.issued 1999
dc.identifier.uri http://hdl.handle.net/10938/5609
dc.description Project (M.B.A.)
dc.description Bibliography : leaves 150-151
dc.format.extent xiii, 151 leaves : ill. (some col.), tables
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:000786 AUBNO
dc.subject.lcsh Wit and humor
dc.subject.lcsh Advertising
dc.subject.lcsh Humor in advertising
dc.title The controversial role of humor in pharmaceutical advertising - by Joumana Rene Brahamcha
dc.type Project
dc.contributor.department American University of Beirut. Faculty of Arts and Sciences. Graduate School of Business and Management


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