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The importance of customer relationship management (CRM) adoption in financial services sector big banks in Lebanon - by Yasmine Bassam Berbir

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dc.contributor.author Berbir, Yasmine Bassam
dc.date.accessioned 2012-06-13T07:05:40Z
dc.date.available 2012-06-13T07:05:40Z
dc.date.issued 2002
dc.identifier.uri http://hdl.handle.net/10938/6251
dc.description Project (M.B.A.)
dc.description Bibliography : leaves 74-77.
dc.format.extent x, 77 leaves : ill.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:001012 AUBNO
dc.subject.lcsh Banks and banking -- Lebanon
dc.subject.lcsh Customer relations -- Lebanon -- Marketing
dc.subject.lcsh Customer relations -- Lebanon -- Management
dc.title The importance of customer relationship management (CRM) adoption in financial services sector big banks in Lebanon - by Yasmine Bassam Berbir
dc.type Project
dc.contributor.department American University of Beirut. School of Business


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