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The seller-site-buyer (SSB) e-marketing model : combining the elements of five recent web-based marketing models - by Nora Nafez Al-Jindi.

The seller-site-buyer (SSB) e-marketing model : combining the elements of five recent web-based marketing models - by Nora Nafez Al-Jindi.

Al-Jindi, Nora Nafez.
URI: http://hdl.handle.net/10938/6470
Date: 2003

Abstract:

The internet is one of the most revolutionary technologies changing the business environment. The rapid commercialization of the internet and the benefits associated with doing business online deliver substantial rewards. The major differentiating factor

Description:

 
Project (M.B.A.)--School of Business, AUB, 2003.;"First reader: Dr. Tony Feghali, Assistant Professor , Business Second reader: Dr. Nadia Shuayto, Assistant Professor, Business."
 
Bibliography : leaves 66-69.
 

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