AUB ScholarWorks

An empirical study the influence of alcohol advertising on brand choice - by Roula Georges Saba

Show simple item record

dc.contributor.author Saba, Roula Georges
dc.date.accessioned 2012-06-13T07:07:40Z
dc.date.available 2012-06-13T07:07:40Z
dc.date.issued 2003
dc.identifier.uri http://hdl.handle.net/10938/6568
dc.description Project (M.B.A.)--School of Business, AUB, 2003.
dc.description Bibliography : leaves 66-68.
dc.format.extent xi, 68 leaves : ill. 30 cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:001096 AUBNO
dc.subject.lcsh Alcoholic beverages
dc.subject.lcsh Advertising agencies -- Lebanon
dc.subject.lcsh Consumers' preferences -- Lebanon
dc.subject.lcsh Brand choice -- Lebanon
dc.subject.lcsh Taste
dc.title An empirical study the influence of alcohol advertising on brand choice - by Roula Georges Saba
dc.type Project
dc.contributor.department American University of Beirut. School of Business


Files in this item

Blocked
Name: pj-1096.pdf
Size: 8.005Mb
Format: PDF
View/Open

This item appears in the following Collection(s)

Show simple item record

Search AUB ScholarWorks


Browse

My Account