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Direct-to-consumer advertising of prescription drugs in the U.S. pharmaceutical industry - Khaled Ghayath Itani

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dc.contributor.author Itani, Khaled Ghayath
dc.date.accessioned 2012-06-13T07:07:52Z
dc.date.available 2012-06-13T07:07:52Z
dc.date.issued 2003
dc.identifier.uri http://hdl.handle.net/10938/6602
dc.description Project (M.B.A.)--School of Business, AUB, 2003.
dc.description Bibliography : leaves 82-84.
dc.format.extent xi, 84 leaves : ill. (some col.) 30 cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:001074 AUBNO
dc.subject.lcsh Pharmaceutical industry -- United States -- Marketing
dc.subject.lcsh Drugs -- United States -- Marketing
dc.title Direct-to-consumer advertising of prescription drugs in the U.S. pharmaceutical industry - Khaled Ghayath Itani
dc.type Project
dc.contributor.department American University of Beirut. School of Business


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