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Standardization of multinational advertising in Lebanon advertising agencies' perspective - by Caroline Iskandar Christidis

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dc.contributor.author Christidis, Caroline Iskandar
dc.date.accessioned 2012-06-13T07:07:56Z
dc.date.available 2012-06-13T07:07:56Z
dc.date.issued 2003
dc.identifier.uri http://hdl.handle.net/10938/6614
dc.description Project (M.B.A.)--School of Business, AUB, 2003.
dc.description Bibliography: leaves 137-140.
dc.format.extent xii, 140 leaves 30 cm.
dc.language.iso eng
dc.relation.ispartof Theses, Dissertations, and Projects
dc.subject.classification Pj:001087 AUBNO
dc.subject.lcsh Advertising agencies -- Lebanon
dc.subject.lcsh Standardization -- Lebanon
dc.subject.lcsh Globalization
dc.title Standardization of multinational advertising in Lebanon advertising agencies' perspective - by Caroline Iskandar Christidis
dc.type Project
dc.contributor.department American University of Beirut. School of Business


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