AUB ScholarWorks
Customer relationship management the Lebanese bank customers' perspective - by Lama Sami Kotob
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| dc.contributor.author | Kotob, Lama Sami |
| dc.date.accessioned | 2012-06-13T07:08:02Z |
| dc.date.available | 2012-06-13T07:08:02Z |
| dc.date.issued | 2004 |
| dc.identifier.uri | http://hdl.handle.net/10938/6629 |
| dc.description | Project (M.B.A.)--School of Business, AUB, 2004. |
| dc.description | Bibliography: leaves 131-135. |
| dc.description.abstract | Customer Relationship Management (CRM) is a business strategy that aims to under stand, anticipate and manage the needs of an organization's current and potentia l customers. It is a journey of strategic, process, organizational and technical change where |
| dc.format.extent | xiv, 135 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001168 AUBNO |
| dc.subject.lcsh | Customer relations -- Lebanon -- Management |
| dc.subject.lcsh | Customer relations -- Lebanon -- Marketing |
| dc.subject.lcsh | Banks and banking -- Lebanon -- Customer services |
| dc.subject.lcsh | Consumer satisfaction -- Lebanon |
| dc.title | Customer relationship management the Lebanese bank customers' perspective - by Lama Sami Kotob |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. School of Business |
