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Integrating supply chain management and customer relationship management an exploratory field study - by Pamela Tannous Chehade.
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| dc.contributor.author | Chehade, Pamela Tannous. |
| dc.date.accessioned | 2012-06-13T07:08:17Z |
| dc.date.available | 2012-06-13T07:08:17Z |
| dc.date.issued | 2004 |
| dc.identifier.uri | http://hdl.handle.net/10938/6707 |
| dc.description | Project (M.B.A.)--American University of Beirut, School of Business, 2004.;"First Reader : Dr. Imad Zbib, Assistant Professor, School of Business Second Reader : Dr. Marc J. Martin, Visiting Associate Professor, School of Business." |
| dc.description | Bibliography: leaves 71-72. |
| dc.description.abstract | As globalization becomes more prevalent, businesses face increasing competition. Organizations all over the world seek to improve their cost efficiencies while maximizing their effectiveness in customer value. Supply chain management strategies allow comp |
| dc.format.extent | xi, 72 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001154 AUBNO |
| dc.subject.lcsh | Business logistics. |
| dc.subject.lcsh | Consumer satisfaction. |
| dc.subject.lcsh | Marketing -- Management. |
| dc.title | Integrating supply chain management and customer relationship management an exploratory field study - by Pamela Tannous Chehade. |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. School of Business. |
