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An empirical study of Lebanese consumer perception towards apparel brand names - by Jad Albert Khayat.
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| dc.contributor.author | Khayat, Jad Albert. |
| dc.date.accessioned | 2012-06-13T07:08:21Z |
| dc.date.available | 2012-06-13T07:08:21Z |
| dc.date.issued | 2004 |
| dc.identifier.uri | http://hdl.handle.net/10938/6713 |
| dc.description | Project (M.B.A.)--School of Business, AUB, 2004.;"First Reader: Dr. Marc Martin, Visiting Associate Professor, Business Second Reader Dr. Dima Jamali, Assistant Professor, Business." |
| dc.description | Bibliography : leaves 50-53. |
| dc.description.abstract | The consumer whether in Lebanon or in any other country around the world is a marvel of amazement. Understanding the consumer warrants numerous extensive studies that span all consumer markets. This study aims at researching the Lebanese consumer's percep |
| dc.format.extent | xi, 53 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001148 AUBNO |
| dc.subject.lcsh | Consumers' preferences -- Lebanon. |
| dc.subject.lcsh | Brand name products -- Lebanon. |
| dc.subject.lcsh | Clothing trade -- Lebanon. |
| dc.title | An empirical study of Lebanese consumer perception towards apparel brand names - by Jad Albert Khayat. |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. School of Business. |
