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| dc.contributor.author | El Kara, Antoine Ihsan |
| dc.date.accessioned | 2012-06-13T07:08:25Z |
| dc.date.available | 2012-06-13T07:08:25Z |
| dc.date.issued | 2004 |
| dc.identifier.uri | http://hdl.handle.net/10938/6730 |
| dc.description | Project (M.B.A.)--Suliman S. Olayan School of Business, AUB, 2004. |
| dc.description | Bibliography: leaves 74-76. |
| dc.description.abstract | This thesis provides an insight in the world of packaging and defends the impact of pack design on the brand name of a product. The package is the silent salesman that comes alive on the shelf of a supermarket. It plays the role of a sales clincher, to |
| dc.format.extent | xi, 76 leaves : ill. (some col.) 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001211 AUBNO |
| dc.subject.lcsh | Imaging systems |
| dc.subject.lcsh | Packaging |
| dc.subject.lcsh | Brand name products |
| dc.title | The impact of packaging on the brand imaging - by Antoine Ihsan El Kara |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
