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Customer relationship management an evaluation of critical success factors in Lebanese firms - by Alain Youssef El Samarani

Customer relationship management an evaluation of critical success factors in Lebanese firms - by Alain Youssef El Samarani

El Samarani, Alain Youssef
URI: http://hdl.handle.net/10938/6740
Date: 2004

Abstract:

CRM stands for Customer Relationship Management. It is used to know more about customers' needs and behaviors in order to build up stronger relationships with them. In the end, good customer relationships are at the heart of business succe ss. There are m

Description:

 
Project (M.B.A.)--Suliman S. Olayan School of Business, AUB, 2004.
 
Bibliography: leaves 50-51.
 

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