AUB ScholarWorks
Integrating knowledge management and customer relationship management an exploratory study - by Radwan Moustafa El-Ali
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| dc.contributor.author | El-Ali, Radwan Moustafa |
| dc.date.accessioned | 2012-06-13T07:08:38Z |
| dc.date.available | 2012-06-13T07:08:38Z |
| dc.date.issued | 2004 |
| dc.identifier.uri | http://hdl.handle.net/10938/6809 |
| dc.description | Project (M.B.A.)--School of Business, AUB, 2004. |
| dc.description | Bibliography: leaves 67-69 |
| dc.description.abstract | Firms nowadays are faced with continuous technological advancement and fierce global competition. Like this is not enough, customers nowadays are becom ing more and more demanding, as they are faced with a multitude of choices and they have more access to |
| dc.format.extent | xi, 69 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001201 AUBNO |
| dc.subject.lcsh | Knowledge management |
| dc.subject.lcsh | Customer relations -- Management |
| dc.title | Integrating knowledge management and customer relationship management an exploratory study - by Radwan Moustafa El-Ali |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. School of Business |
