AUB ScholarWorks
The role of social marketing in Lebanese media campaigns an assessment - by Salaheddin Mohammed Moussalli
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| dc.contributor.author | Moussalli, Salaheddin Mohammed |
| dc.date.accessioned | 2012-06-13T07:08:50Z |
| dc.date.available | 2012-06-13T07:08:50Z |
| dc.date.issued | 2005 |
| dc.identifier.uri | http://hdl.handle.net/10938/6869 |
| dc.description | Thesis (M.A.)--American University of Beirut, Center for Arab and Middle Eastern Studies, 2005.;"Advisor: Dr. Imad Zbib, Assistant Professor, Suliman S. Olayan School of Business.--Member of Committee: Dr. Rima Afifi Soueid, Associate Professor, Health Be |
| dc.description | Bibliography: leaves 78-81. |
| dc.description.abstract | This thesis aims to explore and assess the role of social marketing in Lebanese media campaigns. Within that perspective, the purpose of this study is to explic ate social marketing theories and objectives along with its role and function in media campaig |
| dc.format.extent | x, 81 leaves : col. ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | T:004586 AUBNO |
| dc.subject.lcsh | Social marketing -- Lebanon |
| dc.subject.lcsh | Marketing channels -- Lebanon |
| dc.title | The role of social marketing in Lebanese media campaigns an assessment - by Salaheddin Mohammed Moussalli |
| dc.type | Thesis |
| dc.contributor.department | American University of Beirut. Faculty of Arts and Sciences. Center for Arab and Middle Eastern Studies |
