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Does country of origin matter for low involvement products in Lebanon - by Ralph Gilbert Noujaim
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| dc.contributor.author | Noujaim, Ralph Gilbert |
| dc.date.accessioned | 2012-06-13T07:08:54Z |
| dc.date.available | 2012-06-13T07:08:54Z |
| dc.date.issued | 2005 |
| dc.identifier.uri | http://hdl.handle.net/10938/6898 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2005. |
| dc.description | Bibliography: leaves 39-42 |
| dc.description.abstract | Most research studies on country of origin (COO) effects have focused on high involvement products, such as automobiles and electronics, in developed-nation markets. This empirical study aims to extend the literature by focusing on consu mers' attitudes t |
| dc.format.extent | ix, 42 leaves 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001293 AUBNO |
| dc.subject.lcsh | Chocolate industry -- Lebanon |
| dc.subject.lcsh | Brand name products -- Lebanon -- Marketing |
| dc.title | Does country of origin matter for low involvement products in Lebanon - by Ralph Gilbert Noujaim |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
