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Analyzing GSM billing records using data mining techniques for marketing and customer care management - by Mounir Abdelhamid Shanouha

Analyzing GSM billing records using data mining techniques for marketing and customer care management - by Mounir Abdelhamid Shanouha

Shanouha, Mounir Abdelhamid
URI: http://hdl.handle.net/10938/6901
Date: 2005

Abstract:

The aim of this study is to show the usefulness of data mining techniques in rea l business environment such as mobile communication industry. The study starts b y an introduction on GSM (Global System for Mobile Communication) industry and t he company o

Description:

 
Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2005.
 
Bibliography: leaves 108-109.
 

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