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The impact of country of origin on Lebanese consumers for detergents - by Wael Walid Tabbara
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| dc.contributor.author | Tabbara, Wael Walid |
| dc.date.accessioned | 2012-06-13T07:09:58Z |
| dc.date.available | 2012-06-13T07:09:58Z |
| dc.date.issued | 2006 |
| dc.identifier.uri | http://hdl.handle.net/10938/7240 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2006. |
| dc.description | Bibliography: leaves 63-68. |
| dc.description.abstract | Most research studies on Country of Origin (COO) effects have focused on high in volvement products, such as computers and cars. The main objective of this study is to research the effect that COO has on the attitude and purchase decisions o f consumers o |
| dc.format.extent | ix, 68 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001325 AUBNO |
| dc.subject.lcsh | Consumer goods -- Lebanon |
| dc.subject.lcsh | Detergents -- Marketing |
| dc.title | The impact of country of origin on Lebanese consumers for detergents - by Wael Walid Tabbara |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
