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Shampoo country of origin perceptions of Lebanese consumers - by Yeghig Artoun Benlian
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| dc.contributor.author | Benlian, Yeghih Artoun |
| dc.date.accessioned | 2012-06-13T07:09:59Z |
| dc.date.available | 2012-06-13T07:09:59Z |
| dc.date.issued | 2006 |
| dc.identifier.uri | http://hdl.handle.net/10938/7249 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2006.;"Appendices: leaves 73-116." |
| dc.description | Bibliography: leaves 117-123. |
| dc.description.abstract | This paper studies the effects of country of origin perceptions of Lebanese cons umers on shampoo products. It investigates the existence of differences in produ ct evaluation among the various demographic groups it examines possible changes in the purch |
| dc.format.extent | xiii, 123 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001334 AUBNO |
| dc.subject.lcsh | Shampoos |
| dc.subject.lcsh | Consumers' preferences -- Lebanon |
| dc.subject.lcsh | Purchasing -- Lebanon |
| dc.title | Shampoo country of origin perceptions of Lebanese consumers - by Yeghig Artoun Benlian |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
