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The effect of country of origin on the purchase decisions of cereals in Lebanon - by Nicholas Amin Riachi
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| dc.contributor.author | Riachi, Nicholas Amin |
| dc.date.accessioned | 2012-06-13T07:10:05Z |
| dc.date.available | 2012-06-13T07:10:05Z |
| dc.date.issued | 2006 |
| dc.identifier.uri | http://hdl.handle.net/10938/7289 |
| dc.description | Project (M.B.A.)--American University of Beirut, Suliman S. Olayan School of Business, 2006. |
| dc.description | Bibliography: leaves 86-90. |
| dc.description.abstract | After the globalization of markets, there has been extensive research involving purchase decisions, product evaluations, branding and the effects of the country -of-origin (COO) in the marketing literature. Yet most research was focused on h igh involveme |
| dc.format.extent | ix, 90 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001345 AUBNO |
| dc.subject.lcsh | Cereal products -- Lebanon |
| dc.subject.lcsh | Consumers' preferences -- Lebanon |
| dc.subject.lcsh | Purchasing -- Lebanon |
| dc.title | The effect of country of origin on the purchase decisions of cereals in Lebanon - by Nicholas Amin Riachi |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
