AUB ScholarWorks
Impact of developing customer relationships on sales in small family owned restaurants in Lebanon - by Nasser Ayman Majali
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.author | Majali, Nasser Ayman |
| dc.date.accessioned | 2012-06-13T07:10:05Z |
| dc.date.available | 2012-06-13T07:10:05Z |
| dc.date.issued | 2006 |
| dc.identifier.uri | http://hdl.handle.net/10938/7292 |
| dc.description | Project (M.B.A)--American University of Beirut, Suliman S. Olayan School of Business, 2006. |
| dc.description | Bibliography: leaves 95-98. |
| dc.description.abstract | The purpose of this study is to shed light on the importance of the human side o f Customer Relationship Management in small family owned restaurants that aim to retain and build long-term relationship with their customers. The study also ev aluates the i |
| dc.format.extent | xii, 98 leaves : ill. 30 cm. |
| dc.language.iso | eng |
| dc.relation.ispartof | Theses, Dissertations, and Projects |
| dc.subject.classification | Pj:001337 AUBNO |
| dc.subject.lcsh | Customer relations -- Lebanon -- Management |
| dc.subject.lcsh | Customer services -- Marketing |
| dc.subject.lcsh | Restaurants -- Lebanon -- Marketing |
| dc.title | Impact of developing customer relationships on sales in small family owned restaurants in Lebanon - by Nasser Ayman Majali |
| dc.type | Project |
| dc.contributor.department | American University of Beirut. Suliman S. Olayan School of Business |
